Influental Marketing Standards - The Marketing Circle
Digital Marketing is the standard today for marketing and advertising. The circle is so powerful it takes information from a previous circle and feeds it to the next for step-by-step growth.
Clarification
Clarify who you are, what you do, and problems you solve through benefits and features.
Communication
The largest and most time consuming of all the steps it is also the most important. Consumer today can research and become influential with either negative or positive feedback. How you handle both is vital to your brand. Social media rules change every day, keeping current helps you keep the edge over your competitors.
Inspiration and Education
The is the fun part of marketing, it is where you give consumers something to research and follow. Think like your demographic and you will become influential in your industry.
Consumer Conversion
Inbound traffic is acquired through both paid and non-paid techniques. Find your balance between the two for the highest ROI.
Evaluation and Agile
If you followed the above pathway you should have an increase of over 50% in your ROI.
Time to review and start again.
Best Influential Marketing Overview
Company Vision
Knowing where you are and where you are going.
What are the goals of your company for the short and long term. 3 months, 6 months and 1 year.
Value Proposition
Think in terms of Benefit
Marketing is now a pull campaign. This changes the way we define our plans. Benefit is essential to attract.
Setting Goals
Define Your plan by step-by-step goals
Don't throw marketing into the wind. Define step-by-step processes that end at consumer conversion.
Define Budgets
Set a financial limit per conversion before you start
Set up your budgets in amount allowed, and then take you trend reports and break down the best ROI for each outlet.
Defining Your Products
Keywords Reports
Do you know the industry in your Geographical location (could be an online geography as well).
Knowing the highest ranking keywords based upon trends starts your research.
Trend Reports
Research the trends based upon your highest ranking keywords.
Insights Reports
Know you know your ranked keywords and how they fit in your geographical location, its time to find out about the consumer with insights reports.
Keyword Reports
Research up to 10 keywords for your industry and 10 for each individual product. You may be surprised by suggestions
Marketing Trend Reports
Find the trends in your geography for each of your keywords. This gives you insight into success ratios.
Insights Reports
This is all about your consumers. Take previous research and put it in front of people. Move this info over to your communications.